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The United States is the world's most heterogeneous,
complex, and rapidly changing travel market. American international
travelers vary widely in the way they like to travel and in the factors
they consider when selecting a destination or travel supplier. More importantly,
their values and interests are far from static.
Conducted at two-year intervals since 1987, TravelStyles
USA is the most comprehensive and highly regarded source of information
available on the changing preferences and values of American international
travelers. It draws on three surveys:
- A nationwide screener survey of 60,000 households.
- An extensive survey of international pleasure travelers.
- A supplementary survey of international business travelers.
The 2007-2008 TravelStyles USA study is well underway and will be available shortly. Contact Menlo Consulting Group today for more information.
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