Great Britain is a sophisticated travel market that shows consistent growth. Britons tend to be experienced and adventurous travelers who are known for their desire to explore new and far-off destinations and for taking the time to do so.

To compete effectively in this market, companies must develop a solid understanding of the travel habits, changing preferences, and needs of these enthusiastic travelers.

TravelStyles UK focuses on residents of England, Scotland, and Wales who travel outside Britain and beyond Europe. The study draws on a screener survey of 18,000 households and an extensive follow-up survey of international pleasure travelers.

Contact us today to learn more about the next edition of TravelStyles UK.