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How do I begin to say how happy I
am with the first-ever TravelStyles report on South Africa.
The report has changed the way we do business. We are saving money
in our marketing efforts because we now are able to talk to our
best prospects instead of the entire universe. The report is user
friendly and practical, and Menlo is great to work with. They listen
to your needs as a client, underpromise, and then overdeliver.
Blacky Komani
General Manager, The Americas
South African Tourism |
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| We have used TravelStyles
research to help us develop and refine our annual strategic plans
as well as analyze the strengths and weakness of our tour programs.
The research has also been very helpful in directing the development
and marketing of new tour programs we have introduced over the last
five years. I know of no other study or research in the travel industry
that provides as complete and as thorough a base of information
as TravelStyles.
W. Scott Supernaw
Managing Director, International
Tauck World Discovery
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| We use aspects of this
research in every part of our planning, marketing, and selling to
our leisure customer, whether direct or through the trade. Menlo
is an excellent guide and tool for the international travel market.
Jill Donaldson
Vice President
Leisure Sales and Marketing, USA
British Airways
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TravelStyles has proven to be
an invaluable resource, enabling us to continue to refine and improve
our consumer marketing strategies. It enables us to keep our fingers
on the pulse of the ever-changing U.S. market and to fine-tune communications
for maximum impact.
Lyndel Gray
Regional Director, The Americas
Australian Tourist Commission
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| Numerous professionals
in the international tourism sector have been consistently pleased
with the outstanding quality of the research contained in the TravelStyles
reports. Menlo is to be congratulated on the way in which it has
helped to illuminate travel and tourism trends in the complex American
market.
Walter Leu
Executive Director
European Travel Commission (ETC)
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We have subscribed to
the Menlo TravelStyles research for the past 10 years. It continues
to provide the necessary signposts for disciplined targeted marketing
in the United States, Canada, and other travel source markets.
Sitiveni Yaqona
Chief Executive
Fiji Visitors Bureau |