TravelStyles is Menlo Consulting Group’s coordinated program of research with international travelers. Launched in 1987 and conducted today in six countries, TravelStyles has become an invaluable resource for travel marketers. Each study provides you with the marketing intelligence necessary to identify and reach your target customers and helps you understand the attitudes and motivations that guide travel decisions and purchases.

Advertising campaigns and marketing promotions often fail because they are aimed at mythical travelers, whose travel patterns, motivations, needs, interests, and values are based on outdated stereotypes or assumptions rather than on sound research. TravelStyles subscribers avoid such pitfalls.

Subscribers use our information with confidence to develop strategic plans, design travel products, create advertising messages, and plan media strategies. As a subscriber, you will benefit from the perspective and insight derived from Menlo Consulting Group’s many years of experience analyzing international travel markets for clients around the world.

Contact us now to learn more about current and scheduled TravelStyles studies.