The importance of strategic planning is undeniable. Having a strategic plan in place helps ensure that decisions about marketing and promotional activities are made in a way that furthers an organization’s long-term goals. Yet, in the press of daily activities, there seldom is time to step back and plan strategically.

Because every situation is different, off-the-shelf solutions and canned approaches seldom, if ever, apply. At MCG, we treat each strategic consulting project as a unique exercise.

We can help you develop a strategic plan, build your brand, position your product in a complex competitive environment, design a compelling advertising message, and much more.

		How should I position my destination or product relative to those of my competitors?
		What should I be doing in terms of strategic alliances and industry partnerships?
		How should I allocate resources across consumer and trade initiatives?
		Where can I find revenue sources to fund new marketing initiatives?
		How much should I rely on the Internet to service consumer and trade inquiries?
		What mix of advertising, public relations, and Internet initiatives makes sense?
		What niche markets and consumer segments should I be targeting?
		What images and messaging resonate most with my target audience?
		How should I allocate resources geographically? Should I consolidate regional offices or add new ones?