There are thousands of advertising and public relations firms in North America, from intimate agencies specializing in a single aspect of the creative or buying process to enormous multi-brand networks spanning the globe. Making the correct agency choice is essential, yet most destinations and travel companies do not have a great deal of experience navigating the increasingly complicated agency marketplace, nor do they have the time to make agency selection a priority.

MCG assists our clients in finding a partner agency to meet their advertising, interactive, and public relations needs. It is our primary objective to streamline the complex agency search process, handling all logistics, and as a result saving our clients valuable time and budget.

MCG will optimize your agency search and selection process by:

• Quickly identifying a short list of pre-qualified agencies—screening candidates for capabilities and references.
  
  
• Seamlessly guiding you through the interview process to uncover the agencies that offer the best cultural fit with your organization.
  
  
• Facilitating all logistics associated with final selection.
  
  
• Briefing your new agency about your destination or service, the customers you are trying to reach, including their attitudes, interests, and predisposition toward your brand, and your competitors.

Please contact Anja Simms for details.