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| Agent@Home Magazine: Menlo Study Finds Consumers Trust Other Travelers for Advice. Read more...
Travel Pulse: MCG / Globus Study Cites 2010 Boom in Faith-Based Travel. Read more...
Travel Daily News: Perception; the new reality in corporate and association meetings. Read more... |
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Just Released! TravelStyles USA 2010
Following an extremely difficult year for the international travel industry, this newest iteration of TravelStyles USA will help travel industry professionals better understand and predict what lies ahead and to provide the basis for crafting strategies to deal with challenging market conditions. This comprehensive report not only discusses the resiliency of U.S. travelers, the impact of the economic downturn and outlook for the future, but major trends and shifts facing the industry.
Contact Heather Rhodes to learn more about TravelStyles USA 2010 and how this valuable report on the U.S. outbound travel market can improve your organization's marketing effectiveness.
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| Returning for her 11th consecutive year, Heather Rhodes, MCG Vice President and an expert in affinity travel, spoke at the Educational Travel Conference in Providence, Rhode Island. Heather moderated a CEO roundtable on formulating marketing strategies for boomers. In a separate pannel, she addressed the potential
of Generation X and Y travelers for educational travel programs. |
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The Appeal of European Cities
Menlo Consulting Group, Inc. announces the first quantitative study focused on European city travel by American travelers.
American international travelers are drawn to urban experiences. For travel to Europe in particular, Americans tend to think of cities rather than countries. They are not only attracted by the many cultural sites and experiences that European cities provide, but also by more intangible aspects. Menlo Consulting Group's European City Study will quantify the size of the market for Americans interested in European city vacations, rank travelers' interest in 30+ European cities, analyze promising niche segments, and probe attitudes and motivations underlying travel planning and purchase decisions.
Contact Anja Simms to learn more about MCG's European City Study and how this report can help reach and target the American market. |
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Los Angeles cruise business will see steady growth despite ailing economy. Read more... |
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| At the 2009 Travel and Tourism Research Association conference in Honolulu, Duane Coughlan, MCG Research Director, addressed the challenges of conducting international research. He noted that foreign markets raise problems that researchers do not experience in the United States. Citing MCG research in Mexico as an example, Duane shared that Latin respondents are often hesitant to participate in research studies and to share information. Moreover, online, mail, and telephone studies are difficult to administer; as a result, much Latin research is done via focus group facilities and face-to-face interviews. |
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Introducing MCG's new multi-client Business Tourism Study.
This comprehensive two-part study (The North American Incentive Travel Market and The North American Meetings and Conventions Market) documents the complex North American business travel market. It will help you:
- Quantify the size and potential value of the U.S. and Canadian meetings/conventions and incentives markets, with a special focus on the international component.
- Assess where your destination fits within the competitive roadmap.
- Understand the leading factors driving destination and venue selection.
- Identify opportunities and develop strategies to increase your share of the North American business tourism market.
Contact Noelle Weyer for details.
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| Duane Coughlan, MCG Research Director, was invited to speak to University of San Francisco Senior Hospitality Industry Management students on the topic of Marketing Information Systems and Marketing Research. Duane spoke about the importance of continuing to conduct marketing research even during difficult economic times. He provided some examples of how MCG has used marketing intelligence from its TravelStyles research program to help clients address the current challenges that are facing destination marketers, airlines, and other travel providers. |
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What defines and distinguishes the Chinese inbound travel market? Heather Rhodes, MCG Vice President, examined this large and influential source market of pleasure travelers at the ATME Executive Think Tank in Los Angeles, exploring short and long-term growth possibilities for North America stemming from the signing of a U.S./China Memorandum of Understanding. |
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What impact is the economic crisis having on Canadian outbound travel? What sets Canadian travelers apart from their American counterparts? How can you best reach and influence this lucrative source market?
MCG's TravelStyles Canada study will give you the tools to grow your share of this often underappreciated market.
Please contact Anja Simms for details. |
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