Dr. Ronald Pyszka
Founder and Principal

Ron Pyszka is a well-respected strategist and researcher in travel and tourism.

Recent MCG assignments have included strategic planning studies for the Japan National Tourist Organization, the German National Tourist Office, and South African Tourism.

Ron is an active participant in a number of international tourism organizations and a frequent speaker at industry events. He is currently serving his third term on the international Board of Directors of the Pacific Asia Travel Association (PATA), and is a member of PATA’s Industry Council and former Chairman of its Research Committee.

In addition to comprehensive knowledge of the travel and tourism industry, Ron possesses expertise in consumer behavior, advertising, and product positioning. Before founding MCG, he served for nearly 15 years as an International Management Consultant with Stanford Research Institute (now SRI International), where he managed the Consumer Behavior Program, directing numerous strategic planning studies for clients in the travel, entertainment, automotive, real estate, and financial services industries.

Ron has served as Professor of Marketing and Advertising on the faculties of the University of Illinois and the University of Washington. He holds a Ph.D. from the University of Wisconsin (Madison), an M.A. from Stanford University, and a B.A. from the University of Notre Dame.