Menlo Consulting Group was established in 1986 as a company dedicated to providing marketing planning and information to the travel industry. The firm's founders, Ronald Pyszka and Sarita Skidmore, were especially concerned about responding to the industry's need to better understand the very complex factors that tend to drive travelers' choices and how they change over time.

Unlike package goods or other products or services, travel is a unique combination of experiences generally bought sight unseen by people whose decision process is nonlinear, very values sensitive, and often illogical. Delving into the whys and why nots of travel decisions is key to targeted marketing. To this day, many of MCG's projects have psychographic underpinnings.

In its two decades in operation, MCG has developed a sterling reputation for excellence and a depth of market knowledge that few can match. MCG's team of seasoned marketing and research professionals possess sound analytical capabilities, excellent technical skills, and a thorough appreciation for the challenges that confront today's travel industry and the actions required to meet those challenges. All share a love of travel and a passion for the dynamic nature of the industry.