Menlo Consulting Group was established in 1986 to provide marketing planning and information to the travel industry. The firm's founders,
Sarita Skidmore and Ronald Pyszka, were responding to the industry's need to better understand the very complex factors that drive travelers' choices and how they change over time.

Advertising campaigns and marketing promotions often fail because they are aimed at mythical travelers, whose travel patterns, motivations, needs, interests, and values are based on outdated stereotypes or assumptions rather than on sound research. MCG clients avoid such pitfalls.

Delving into the whys and why nots of travel decisions is key to targeted marketing. Most of MCG projects have psychographic underpinnings.